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خطوط کسب و کار
The tools of industry analysis, low cost or differentiation strategies, and innovation help managers devise business unit strategy, or an approach for creating competitive advantage within a single industry, market, or line of business.
business unit strategy The search for competitive advantage within a single industry, market, or line of business.
single business A firm earning more than 95 percent of the revenues from a single line of business.
dominant vertical business A firm that earns more than 70 percent of its revenue from its main line of business and the rest from businesses located along the value chain.
dominant business A firm that earns more than 70 percent of revenue from its main line of business and the remainder from other lines across different value chains.
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